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THE ADVENTURE BEGINS

The first project of the course had us paired up and exploring the
CBD for a local coffee shop or eatery. The eatery would have been affected by the COVID-9 pandemic and we were to think of ways
the business could pivot by collaborating with another business.
My partner and I came across Truth Coffee in Buitenkant street and were intrigued by the steampunk décor and feeling of the restaurant. The iconic bar is surrounded by old artefacts and machinery and the waitrons and baristas don top hats, leather waistcoats and goggles.

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We were fortunate enough that the manager found a few minutes to sit with us and discuss some of the challenges they faced as a business who was unable to sell alcohol for periods of time and that most of their customer base was tourists, which they lost due to travel bans. For the business pivot, we proposed pairing with a local company that sourced unique and speciality coffee products. These products would be used by the steampunk baristas in a masterclass video series. Customers would be able to buy entry into the class and receive the product delivered to their door and be able to participate in the online class.

TRUTH COFFEE BUSINESS PIVOT

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