animated logo & typography:
bravo design
"Enthusiasm is excitement, inspiration
and a pinch of Creativity"
BRIEF
Use the given design agency logo and catch phrase/value propositions to create a short video.
Reveal the original logo and capture the essence of the brand. The key phrases used by the agency will also then be animated to emphasize what the promise is.
TASK
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Deconstruct the logo into individual elements for animation.
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Analyse the company website to find their unique value proposition and catchphrases
OUTCOME
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Logo reveal anmation of
5 - 7 seconds -
10 second kinetic typography animation of the company catchphrases/value propositions
BRAVO LOGO ANIMATION
Bravo is a packaging design studio in Cape Town and their logo is made up of a Raven holding a flag, while riding a unicycle. The style is similar to that of an old lino impression with the linework used for the shadows and highlights. To answer the brief, all of these elements needed to be separated onto individual layers in Adobe Illustrator and then imported into AfterEffects to be animated.
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To say the logo is magnificent is an understatement, so we say, Bravo, Everytime.
THE PROCESS
The concept behind the animation is based on how amazing it would be for a Raven to be riding a unicycle, the video starts with a wheel turning across the screen and reducing
to reveal the Raven.
The bird then balances on the wheel and once balanced, shakes the pole to reveal the name, Bravo. At the blink of
a Raven eye, Everytime appears below.
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The kinetic typography shows the company catchphrases
and values in black and white with the spot colour used
on their website. The words and phrases are times to the tempo of handclapping since applause is appropriate for Bravo, Everytime.
Brand concept
Kinetic typography storyboard